The beginning of each year is the time when most of us make a conscious decision to lose weight and get healthy. At BH Naturals, their online products and diet plans do that year-round with natural alternatives that are working for their many clients.
With weight loss programs being so competitive, BH Naturals asked OC Designs Online to help them drive sales with a new Volusion store design!
Since 1970, the HCG Diet, founded by Dr. Simeons has been very successful and part of the reason is the HCG (human chorionic gonadotropin) diet drops BH Naturals offers. Along with their diet drops that help people lose pounds and inches, BH Naturals also sells HCG kits and an alcohol-free HCG formula—plus much more! Their goal is to help everyone achieve their weight loss goals so we knew their Volusion store design had to stand out with tons of design elements to stay competitive.
For this Volusion store design we inserted the BH Naturals logo and a statement where shoppers learn they are the original source for HCG. To the top left is their telephone number for easy ordering and the awesome Volusion shopping cart.
Next comes the store’s top navigation bar where shoppers can learn more about HCG diet drops, read FAQs and find recipes along with the must-have search the store tool—stunning blues and oranges were used throughout the store to enhance the corporate logo and separate sections of the storefront.
The left sidebar shows the product categories with sub-menus so shoppers can quickly find the items BH Naturals carries in their Volusion store. To the right—which is a nice feature in every Volusion store design is their Super Deal and their Top Sellers.
The mid-section, what we call the welcome section, reveals they offer fast shipping, outstanding customer service and phone support as well as imagery dedicated to weight loss—there’s also a prominent orange button where shoppers can learn more about BH Naturals and the HCG products they sell.
The featured products section is below the welcome box and includes text shoppers can read to learn about HCG products. Each of their featured items includes product imagery in clickable boxes with easy-to-see pricing.
To the left, shoppers can download a free paper by Dr. Simeons on “Pounds and Inches”—a great feature for this Volusion store design—this engages the customer to learn more and helps to build trust and the BH Natural brand.
Other trust and brand building tools are also on the left sidebar including their full address and fast shipping offer as well as the Volusion SSL Security Certificate—a must to convey to customers their online purchases will be safe and secure.
The bottom of this Volusion store design offers some nice (and standard) features such as a place for shoppers to sign up for a free newsletter, important why buy from us elements, an about us and account section and a place for customer testimonials. This area also includes the types of payments they accept and that they are Volusion and AuthorizeNet Verified.
Selling weight loss products is very competitive—especially natural weight loss products. To really make a mark on any online platform merchants will benefit from a custom Volusion store design. A custom and professional looking storefront helps to build trust and consumer confidence—and brand loyalty.
Let OC Designs Online show you how we can turn your Volusion store into something stunning and memorable and be sure to browse our Volusion store design samples in our portfolio.
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