Cables Direct Online and OC Designs Online team up to bring superior connectivity options to buyers by taking out the legwork for customers and displaying all their cabling needs in one easy to navigate site.
Cable Direct Online’s name and logo heads the top of the page, set against a clean backdrop which draws the customer’s eye to the tabs below. There, six clickable links take the buyer to the home page, to an “about us” listing, to a product feedback page, a contact option, a favorite items tab, and a “other items” link.
Prominently displayed below these introductory tabs is a rotating “Deal of the Week” field. Customers are clearly informed of their savings in both dollars and percentages. The main feature is also complete with a tickler indicating the time sensitive nature of the deal and how long the product will be offered at its discounted rate.
These eBay store templates are especially effective in helping users navigate the site through their use of clear category links. For example, underneath the top navigation tabs is a vertical list of Store Categories listing a variety of the most popular available products.
As an alternative, a second vertical collection of links offers customers a Product FAQ section, to quickly assist them in easily choosing the right cable at a highly competitive price.
For the shopper who prefers a more visual browsing experience, the information in the two tabs is replicated to the right with imagery facilitating a quick navigation of the most frequently used categories. This ensures customers are able to access the best deals including “Open Box Items” and “Auctions” at the most deeply discounted rates.
Outlined just below are nine clickable boxes that highlight the main product categories. Here the buyer can quickly select from a large list of goods including Computer, Mobile, Audio, Video, Satellite and Surveillance, all in one highly functioning and easy to navigate panel.
Moving back to the left side of the page, the Newsletter sign up field gives shoppers an opportunity to snag promotional deals and discounted merchandise by signing up with their email addresses. The panel also boasts information on combined and international shipping policies. To the right of which, there is a clearly marked, changeable listing of the week’s featured products. This clear representation of savings further eases the shopper’s experience with its display of the most heavily discounted connectivity hardware.
The store designers round out the site by repeating the links to the top navigation panel categories. At the bottom is a list of acceptable methods of payment so customers can easily assess how to complete their purchases.
Repetition of the store name and logo serve as a set of electronic bookends, so customers can be confident they are in the hands of the experts when it comes to their connectivity and cabling needs.
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