The sporting goods market is huge so we were excited to help our client, US Sporting Goods, shine in the busy eBay world with their new eBay store design.
We created several small elements that together yield more sales
In addition to the custom listing template we created for our client (that we have mentioned so many times on this blog as being essential to eBay sellers) we also added several small elements throughout the design that all together create a store that sells more product.
Some of the items that together have made a big difference in this design:
- Having a payment options section that includes a Paypal certification helps build trust in customers
- The “add to your favorites” button encourages additional actions
- Two customer service related button shows credibility
- A logo that shows movement, reminiscent of the products sold
- A banner that shares their 10% off and free shipping/returns policy to show value added
It is often all of the little things that make for one stellar design.
Custom category images help boost sales as well
In addition to all of the little things above, we also created custom category sections throughout the store to help increase browsing time and in turn increase sales. We have several different subsections featured for both shoes and gear, including a women’s section and one just for apparel.
We also put together a featured product banner, which our client can use to feature high performing or seasonal items. Having products featured in this way shows our client’s potential customers some of the store offerings at a glance before they decide to click around. It’s an easy yet effective technique to implement, along the same lines as adding a daily deal section.
Having all of these clickable sections not only makes an eBay storefront more successful by increasing more sales, it also helps build more links for search engine crawlers to index — which is a helpful SEO driven technique.
If you’d like to get your own store ready to sell sell sell products, make sure to contact OCDesignsline for a free quote today.
Your store needs a new design, contact us to learn more and get a free quote
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