Do you run an online business? Are you looking for creative ways to grow your sales? Have you tried Facebook ad marketing, but haven’t gotten a rewarding return on your investment? Are you wondering how to get real results from your Facebook ad campaigns?
Facebook has an average of 1.18 billion daily active users. That’s a lot of people actively browsing the social media platform.
Yet, with so many people on Facebook, how do you build a powerful Facebook ad campaign that resonates with your target buyers? What should your ads look like and what should they say? How do you craft a Facebook ad campaign that gets you real results?
“For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook page and send them to your website, but that only works if you’re smart about it.” says marketer Sophia Bernazzani.
Only smart, savvy choices will get you real returns on your Facebook ad marketing investment.
6 Smart Steps: To Ensure Your Facebook Ad Marketing is Unbeatable
Use these 6 powerful Facebook ad marketing strategies to build your next Facebook ad campaign, and maximize your impact on the social media platform.
Set Clear Goals
First, it’s critical that you know exactly what you want from your campaigns. Do you want people to buy a product on your website? Do you want them to sign up for an email list? How many people are you hoping to convert?
Be specific. Identifying your specific goals will help you plan a smart strategy that gets you there.
Create an Irresistible Offer
“If you have a good offer in place, you have more chances to create an ad that pays off,” says a recent Kissmetrics article.
What do people get when they click through to your ad? Do they get a 50% discount on a killer pair of pants? Do they get a limited-time opportunity that’s only available now? Think about what your target buyers want most – and put that in your offer.
Make it Visual
Research by the secretariat of the Seoul International Color Expo documents that 92% of people put the most importance on visual factors when purchasing products. And another study demonstrates that ads in color are read up to 42% more often than the same ads in black and white.
Use dynamic visuals to capture attention, build brand recognition, and get people to click on your ads.
Target Smart: Optimize Your Ads
Optimizing your ads means skillfully targeting your specific audience.
Does your company sell shoes? Are those shoes for young women or for toddlers? A shoe ad for young women will be a whole lot different than an ad about shoes for toddlers. Make sure you know who you’re targeting, and focus your ad so it speaks to that audience. You can use Facebook’s Relevance Score tool to analyze your copy and determine how relevant it is to your chosen audience.
Use Killer Copy
“Great copy doesn’t seem like an ad, it seems like a favor”, says renowned copywriter Brian Clark.
Does your ad copy make people feel like they’d be a fool not to click? Does it speak in a voice and tone that resonates with your target audience? Is it clear, concise, and to the point? Powerful copy makes for truly effective advertising.
Test, Test, & Test Again
“A good way to make sure your Facebook ad copy is received well across your entire Facebook audience is to test different versions of it.” says writer Andrew Tate.
Test multiple versions of your ad – with contrasting copy, visuals, and calls to action. People respond differently to different things, and by testing your ads, you gather valuable information on your target audience. The more information you have about your buyers, the more effectible your campaigns, and the more powerful your results.
End with a Dynamite CTA
Your call to action will make or break your ad. The call to action tells people exactly what to do – and motivates them to do it – right way.
Do you want users to click through to your site? Do you want them to “buy now”? Do you want them to sign up for your email list? Be clear. Be concise. Make it immediate.
Let’s Get Crackin’ – Success is Just Ahead!
Now, you can use powerful Facebook ad marketing strategies that really work. The best way to get started is to… get started! Facebook is a world of opportunity, and infinite potential is right at your fingertips.
Looking for some expert guidance? Get in touch at our website, or drop us a line at 609-675-0912. Our in-house Facebook Marketing experts are eager to give you the tools for success.
References:
https://www.colorcom.com/research/why-color-matters
https://adespresso.com/blog/tips-create-great-facebook-ad-copy/
https://blog.kissmetrics.com/unbeatable-facebook-ad-campaign/