Have you been wondering how to market your eBay store to millennial buyers? You’re not alone. Millennials are a key part of the United States eCommerce marketplace, and if you’re on eBay, using tools to market your eBay store to millennials can be a game-changer.
Millennials are the demographic born roughly from 1980 – 2000. There are 18.3 million millennials in the United States today – making this the largest generation in US history. And these young shoppers have serious buying power – with have a collective yearly spending budget of $600 billion.
To effectively market and sell to this generation, you need to understand who they are. Let’s take a look at some key ways to market your eBay store to millennial buyers.
Proven Methods to Market Your eBay Store to Millennial Buyers
Here are some actionable steps you can take to make sure your store resonates with millennial buyers.
Deals Matter
Did you know that recent bachelor’s degree grads have an average of $30,000 in student loan debt? That’s a huge percentage of the millennial income – which is $2,000 less per year than buyers of the same age in 1980. And because millennials grew up during the recession, their budgets are tight. Because of these factors, these buyers are on the lookout for deals.
When you market your eBay store to millennial buyers, you certainly don’t want to put prices so low they hurt your bottom line. Deals, offers, coupons, and discounts though, can go a long way in winning the hearts of loyal millennials.
Be Genuine, Authentic, and Transparent.
Millennials are savvy buyers. They listen to friends, bloggers, and youtubers when making purchasing decisions, and they search of authentic brands they can trust. These young shoppers can see right through hype-heavy ad copy. When it comes to marketing, they want it straight, genuine, and to the point.
This is why, if you’re getting ready to market your eBay store to millennial buyers, you should take a step back and look at your visuals and voice. Is it genuine and authentic? Down to earth and friendly? Does it speak to millennial buyers? Simple adjustments can go a long way.
Go Multichannel
Millennial buyers are web and mobile savvy – and they tend to shop around – not favoring one platform over another. These buyers may make a purchase on eBay one day, Shopify the next, and Amazon a week later.
Consider marketing your products on multiple channels – instead of just eBay. This can maximize your reach, and help you hook more of these young, savvy shoppers. Luckily, there are several eBay listing partners who can help you go multichannel.
Maximize FOMO
69% of millennials have admitted to experiencing FOMO. They stress about opportunities, experiences, or offers that might pass them by. And that’s why smart eBay store owners capitalize on this fear.
Do you use limited-time offers and one-time deals? Are you highlighting products that will only be available for a day or two? By sparking just a little FOMO in your millennial buyers – you’ll boost your sales and close more deals.
Mobile is Essential
An outstanding 53% of millennials make purchases online – in comparison with 28% of Gen Xers and 10% of Baby Boomers. 31% of millennials are likely to use a smartphone when making an online purchase, 28% use a tablet, and 84% use their phones for shopping assistance – while in a physical store.
Needless to say, a mobile responsive eBay design is a must when you market your eBay store to millennial buyers. If you don’t know how to ensure your eBay store is mobile-friendly, check in with a design firm. Getting your eBay store mobile-friendly is a fast, easy, and affordable process.
Stay Tuned In. Get In Touch.
Millennials share their feedback liberally – and they deeply value being heard. 39% of millennials post reviews of brands and products, 26% answer satisfaction surveys on mobile devices, and 27% reference brands in blog posts.
For these reasons, it’s wise to stay tuned in to your customer feedback on your eBay store, social media channels, and website. Make sure you respond quickly, candidly, and kindly. This will help you build long-term relationships with your millennial buyers.
Get Ready to Showcase Your Products to Millennials
Deciding to market your eBay store to millennial buyers is exciting – and the possibilities are endless. Remember that building your brand is a process, and you can continue to hone in on your messaging over weeks and months.
Need a hand marketing your eBay store to millennial buyers? Drop us a line at OCDesignsOnline by calling 609-675-0912. Our friendly team is eager to help you perfect your eBay store, so you can hook more millennial buyers than ever.
References:
https://www.marketingprofs.com/chirp/2017/32824/an-inside-look-at-the-habits-of-millennial-shoppers-infographic
https://squareup.com/townsquare/6-millennial-shopping-trends-your-business-needs-to-keep-up-with