Are you wondering how to build buyer trust on eBay? Want to instill a sense of confidence in your customers?
In an online marketplace where a whopping 90% of startups fail – new store owners are constantly searching for the secret sauce for profitability and longevity.
What is that secret sauce?
Many would argue it’s buyer trust.
By fostering trust in your buyers, you’re more likely to win long-term customers, get stellar reviews on your eBay store, and boost confidence in new shoppers.
And of course, these are all elements that lay the groundwork for a successful online business.
5 Steps to Help You Build Buyer Trust on eBay
When you’re working to build trust on your eBay store, you need to start from the moment a customer lands on your page.
“People are guarded when they meet new people or are placed in new situations and environments,” points out one HubSpot article.
So, how can you overcome that feeling of uncertainty? How can you make sure your buyers feel confident – from the very first second?
Here are some actionable ways you can help buyers let down their guard, and put their trust in an eBay store that deserves it most… yours.
Use Professional Quality Photos
Eye-tracking studies show that visuals are critically important in engaging new visitors.
The quality of your photographs directly correlates with the quality customers expect from your products. A great photograph makes people feel like the product will be great. A crummy, blurry photograph makes people worry that they may receive a crummy, blurry product.
If there’s one thing to invest in when you decide to build trust on eBay – it’s professional-quality product photography.
Maintain Optimal Seller Status
eBay assesses your seller level on the 20th of each month, based on your sales history and customer reviews. Shoot for Top Rated Seller status or PowerSeller status. These rankings will increase your visibility on eBay. They will also let buyers know they can trust you based on your stellar track record.
Numbers speak volumes. When you’re searching for ways to build buyer trust on eBay, having a high eBay seller status is one of the most powerful tools at your disposal.
Write Thorough Listing Descriptions
“Your item description is one of the most important parts of a listing – it helps buyers decide whether to buy an item and what to expect if they do,” says eBay.
When your listing descriptions are thorough, professional, and detail-oriented; buyers feel confident knowing what to expect. If you’re searching for great ways to build buyer trust on eBay – take some time to revamp your listing descriptions.
Commit to Fast Handling
According to eBay statistics, 43% of shoppers have abandoned their carts based on delivery times.
That’s a high percentage of buyers who will decide NOT to purchase your products – just based on how fast they’ll arrive.
These statistics indicate the benefit of providing fast handling. This will help you close that gap, and your buyers will love you for the convenient, quick delivery.
Provide Easy Returns
As Reselling Revealed points out, “If you’re sell on eBay, you already offer returns.”
This is because all purchases on eBay are protected by eBay’s 30-day, money-back guarantee. That’s right, if a buyer receives a defective item – eBay forces the return regardless of your policy.
This means you’ll benefit from offering your own return policy. A return policy helps buyers feel confident that you have nothing to hide, and customers love to know that they are protected. Since you already offer a return policy through eBay, creating your own return policy is a smart, no-hassle step to take.
Showcase Your Profile Page
Your profile page is where your eBay customers can get to know you, feel connected, and build a sense of trust and professionalism.
“If staying social is the key to the new web, your eBay profile is the hub of user interaction,” says eBay for Dummies, “Your About Me and your profile pages are there for customers and the eBay community.”
Your profile page is a way to set yourself apart from a sea of other sellers. Spending even a little time filling this page with your story will help buyers feel connected to you, and build a sense of trust in your eBay store.
Build Transparency
“Across all industries, transparency has never been more important to a successful business model,” says an article in Entrepreneur.com.
That’s because transparency helps to build buyer confidence. When customers know that you’re open and honest, they’re more likely to put their trust in you,
Be open about your processes and business model, answer questions and queries quickly and personally, and be present on social media platforms. Transparency is an easy and effective way to build buyer trust on eBay.
Trust is Built One Step at a Time
Building buyer trust on eBay is a process. As customers get to know you, they’ll trust you more, refer you to their friends, and return to your eBay store again and again.
So, commit to building trust at every level of the customer journey – from the first moment someone discovers your store, to when they become a loyal customer.
Looking for help boost confidence in your buyers? Drop us a line at OCDesignsOnline, or call our team directly at 609-675-0912. Our friendly professionals are eager to get you on the right track.