Have you ever wondered how to better define your eBay target buyers? Wondered if knowing your target buyers in more detail might increase your revenue?
You were right to wonder! Knowing and defining your eBay target buyers is one of the smartest moves you can make as an online business owner.
“By clearly identifying target audiences, it becomes easier to capture someone’s attention because their needs and goals are front and centre,” says an article in Forbes.
Your target audience will dramatically influence your eBay listing branding, messaging, style, and voice – allowing you to create marketing materials that capture the buyers who count most.
As Chron points out, “selecting a target market allows you to craft messages that appeal specifically to them.”
Here are a few different ways to define your target buyer…
Look at Your Current Customer Base
“Who are your current customers, and why do they buy from you?” Asks an article in Inc.com.
Your current customer base is a great window into what you’re already doing right. And these buyers will be valuable data as you define your target audience.
Research the Competition
Look at who your competition is targeting. What are they doing right? What are they missing? Is there a niche market that they’re not reaching? Or, is there a product or benefit your competition doesn’t provide – that your eBay store does provide?
Seeing the successes and failures of your competition can show you who is already being reached and why. This may also shed light on a niche market that hasn’t bought into the competition.
Create a Buyer Persona
As defined by HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”
Buyers personas are a must-have for any serious eBay store owner, and an incredible tool to identify and define your eBay target buyers. Check out this free template for creating your own, detailed and highly effective buyer personas.
Identify Motivations
“As you build the profile of your target audience, you’ll get inside their head and figure out their motivations,” says an article in QuickSprout, “This is important because… when you know what this person’s motivations are you can help them achieve their goals.”
Ask yourself what your target buyers want and need from you? What challenges or pain points will you help them solve or overcome? Knowing your target buyers’ motivations will help you to create an eBay listing that is persuasive, and tugs at those specific buyers’ heart strings.
Revamp Your Messaging
Now that you’ve taken the time to define and understand the ins and outs of your target buyers, it’s time to circle back, and seriously reevaluate your own messaging.
Messaging crafted for Millennial working mothers will need to be very different than messaging crafted for men in their sixties. Does your messaging – branding, color scheme, copy, product, design – resonate with the people you specifically want to target?
Collect Analytics
Luckily, you can collect valuable analytics about your store’s visitors and behavior – right from your eBay Seller Hub.
Take advantage of this tool because it will help you to see what messaging works, and what doesn’t work. You can change up your messaging, all while tracking the results and honing in on a strategy that wins you the results you deserve. .
Your Can Define Your eBay Target Buyers – Today!
“Identifying a target market helps your company develop effective marketing communication strategies,” says a Chron article.
All the more reason to define your eBay target buyers right away. This way, you can craft communication strategies that capture attention, drive sales, and increase your revenue.
Need help identifying and clarifying your eBay target buyers? Contact the friendly team at OCDesignsOnline today – our world-class professionals are here to help you meet your goals.